Esiell

The problem

Esiell sells genuine Made-in-Italy footwear and bags, but it was selling them the way most Lebanese brands do: through Instagram posts and DMs. Every order meant a conversation — sizes, colours, availability, prices, delivery. Customers could not browse a full collection in one place, there was no way to run a sale properly, and a premium Italian product was being presented in a feed that looked no different from a reseller page. Nothing about the buying experience matched the price of the product.

What was built

• A full custom storefront — no theme, no page builder — designed around large editorial photography so the product carries the page the way a fashion house site does.
• Category architecture for the whole catalogue: heels, sneakers, boots, knee boots, sandals, slippers, loafers and bags, each with its own browsable landing.
• Split-hero entry points for "New in" and "Bestsellers", so returning customers land straight on what changed.
• A promotion system that drives the sale banner and the sitewide 30–50% sale campaign without touching code.
• Bilingual English/Arabic interface with a language switch in the header.
• Cart, checkout and customer accounts, plus Organization structured data and full SEO metadata so the store ranks for "luxury Italian shoes Lebanon" rather than relying on Instagram traffic alone.

The result

Esiell became the studio flagship. In the first six months after launch the store generated $60,000 in revenue, and it now runs sitewide sale campaigns on its own. It also collects public customer reviews on-site, including a verified 5-star review from a real buyer.