Lions Lebanon
A tactical and hunting gear store where the design had to feel as hard-wearing as the product — ranger boots, vests, holsters, knives.
The problem
Tactical gear is a trust purchase. Someone buying ranger boots, a vest or a holster wants to know the material, the build and the sizing before they commit — and a soft, generic store template signals exactly the wrong thing. On top of that, the catalogue is wide and technical: uniforms, belts, holsters, weapon bags, knives and outdoor essentials all have different buying logic, and dumping them into one flat product list makes the store unusable.
What was built
- A storefront with a deliberately hard, mission-ready visual language — deep military green, high-contrast product shots, no soft e-commerce prettiness.
- A "Shop by category" carousel that matches how the gear is actually bought: ranger boots, tactical knives, gloves and masks, laser sights, gun scopes, vests, belts, holsters and weapon bags.
- Split New Arrivals / Best Sellers entry points, plus a promotion system that runs real price-drop campaigns on the homepage.
- Arabic product creatives sitting naturally alongside English interface copy, because that is how this audience reads.
- A floating WhatsApp button on every page — for this category, buyers ask a question before they buy.
- Full SEO metadata and Open Graph targeting the specific gear searches buyers actually use.
The result
Lions Lebanon has a storefront that matches the product category instead of fighting it, with a catalogue a buyer can actually navigate by gear type rather than scrolling one long list.
All projects
Peppa Toys